Unpacking Social Media Browsing Behaviors
Methods: eye tracking, in-depth interviews, surveys, focus groups
Browsing behaviors–consuming content on social media–are often characterized as “passive” and associated with negative outcomes in both research literature and popular press. This project seeks to challenge this characterization and point out cases where browsing is not passive and can be beneficial.
We are answering this question from multiple methods. First, we conducted an eye-tracking study to understand how people are distributing their attention when browsing Facebook News Feed. We also combined this eye tracking data with survey responses and qualitative interviews.
Second, I conducted focus group interviews to gauge how people are calling on information seen from social media in daily communication. The strength of focus group is how focus group participants can spur ideas in one another, allowing for a richer discussion.
Testing the Bystander Intervention Model in a Locally Based Anonymous Platforms
Collaborator: Sarita Schoenebeck
Methods: within-subject experiment, surveys, eye tracking
Our research tested the bystander effect, specifically the steps of the bystander intervention models in investigating patterns of how people pay attention to, report responsibility to help, and provide support on affiliation-based online communities via an experimental study. We conducted a within-subject experiment where participants saw posts seeking support shared to two groups of varied affiliation similarity. We also manipulated the audience sizes to range across posts, which helped test the bystander effect—a noted barrier to providing help.
Our design allowed us to evaluate support providing at multiple levels: attention to posts via eye tracking, feelings of responsibility via survey questions, and actual behaviors via interactions with the online website we designed.
[Google UXR Internship] Video Chat in Daily Activities
Manager: Kerry Spalding
Methods: surveys & in-home, semi-structured interviews with adults and teens
For my internship with Google, I was on the Google Duo (video chat team). I performed literature review and administered 3 surveys in two different markets to first understand patterns of use of video chat in daily activities. After this initial understanding of the role of video chat in daily activities, I performed 15 in-home interviews in two cities in the United States for a more in-depth and contextualized understanding of user behaviors.
I presented these findings to product team leads and during vision sprints, leading to design decisions that influenced Google Duo’s product directions in 2020.
[Microsoft Research Internship] Private Responses for Public Sharing: Understanding Stories in Social Media
Collaborator: Nancy Baym
Methods: in-depth interviews
This is my internship research project at Microsoft Research Social Media Collective. With close to a billion users, social media Stories are predicted to overtake sharing via public feeds in the near future. Sharing via Stories differs from most forms of public social media in its ephemerality and the privacy of its response mechanisms—breaking from the norm of public feedback (e.g. “likes” and “comments”) that have come to characterize social media communication. To explore the relationship between the absence of persistent visible feedback in Stories and self-presentation and relational development, we conducted interviews (N = 22) and surveys (N = 96). We find that users experience Stories as lower pressure than other post genres. Though they expect fewer responses, the responses occasionally facilitate extended conversations. Finally, the act of viewing itself takes on new significance when made known to the sharer. Our findings point to the importance of effort and attention in how people think of responses on social media.
Beyond the Black Box: Understanding & Designing for Users’ Expectations of Algorithms
I helped design a nationally-representative survey to understand people’s understandings and expectations of algorithms, particularly on social media platforms.
Identity Shift on Social Media
Collaborator: Nicole Ellison
Methods: between-subject experiments
How does our public self-presentation influence our own self-perception? This is the question of my pre-candicacy project. I conducted an experimental study investigating identity shift–the process whereby people adjust their self-perception after presenting themselves a certain way publicly–in the social network site environment.
Availability, Quality of Everyday Interactions, and Social Capital
Methods: experience sampling surveys
We collected three types of data: (1) survey measurements of a range of socio-personality variables, such as availability preferences and Big 5, (2) ESM surveys capturing aspects of everyday interactions, such as enjoyment and channel, and (3) users’ Facebook network data. With this set of data, we gained insights into the interrelationships among individuals’ social-personality tendencies, characteristics of of everyday interaction, and social capital outcomes.
This work was accepted for presentation at ICA (Top Paper Award) and as a journal article for Information, Communication, and Society.
Social Media Relational Maintenance in the Communication Channel Ecology
Methods: in-depth interviews, surveys
Utilizing a mixed-methods approach, we combined qualitative interviews of people’s usage of social media—as contextualized in their usage of other communication channels—and quantitative survey data of users social media behaviors and perceived benefits. The focal point of analysis is users’ relational maintenance behaviors and related social capital processes.
I presented on this work at the Grace Hopper Conference 2016.
Teenagers’ Anonymous Online Interactions via Ask.fm
Methods: in-depth interviews
We interviewed teenagers about their usage of the anonymous Q&A site ask.fm, centering on their perceptions of and practices on the site. The affordances of ask.fm situate the ability to be anonymous in a known context—prominently the high school social context. We uncovered several implications for teens’ social and identity processes through the site.
We published an article in Social Media + Society featuring this work and presented a paper at the International Communication Association Conference 2016.